our story


Hi everyone, I'm so glad you're here!
My name is Elizabeth Keith, and I'm the Designer + Founder behind On Row. I live in Atlanta, GA with my husband and our sweet newborn, Benson—our tiniest (and cutest) team member!
At On Row, we believe there’s always a reason to celebrate, and we’re so grateful for the chance to help you honor life’s most meaningful moments. Whether it’s Bid Day, a birthday, or just because—thank you for letting us be a part of the way you celebrate those you love most.
On Row is your one-stop shop for handpicked sorority merchandise that truly reflects the spirit of sisterhood.
In addition to our Sorority Collections, we also create custom apparel, accessories, and gifts—perfect for any event, chapter, or personal celebration. Whether you’re a sister, a mom, or a friend, we’re here to help bring your vision to life.
We can't wait to work with you for:
Pop up Shops for Mom's Day, Family Weekends + Sisterhood Events
Merch Orders for your Chapter
Bid Day Bundles for New Members
We believe that sisterhood extends beyond the bounds of individual chapters. Our Brand Ambassador Program brings together women from campuses across the country, creating a community rooted in connection, creativity, and celebration. Through social media, events, collaborations, and speaking engagements, we’re proud to grow something bigger than just a brand—we’re building a space where every woman feels seen, celebrated, and inspired.
We are thrilled you have chosen us to be part of your sorority experience. Whether you're looking for a Sorority Vendor for a Pop Up, working on a Merch Order for your Chapter, or to find the perfect gift for a sister, daughter, or friend, ON ROW has you covered.
Thank you for allowing us to be a small part of your sorority experience! We can't wait to have the opportunity to get to know you more!
xx,
Elizabeth Keith
Designer & Founder
