WELCOME TO OUR STORE

We're so glad you're here!! Your go-to store for stylish, sorority apparel, bid day gifts + more!

Mom Approved: The Bid Day Gift every New Member Deserves

"As a mom, I wanted to do something special to celebrate my daughter joining her sorority, and On Row made that so easy. I ordered her a Bid Day package, and I loved that I could include a personalized message just for her. When she called me after receiving it, I could hear how surprised and happy she was—it honestly meant the world to me. The items in the package were so cute, high-quality, and perfectly matched her chapter. It made her feel celebrated and loved, and I’m so grateful On Row helped me be part of such a meaningful day in her life, even from miles away." - Zeta Tau Alpha Mom

Send a BID DAY GIFT to your newest Sorority Member!

At On Row, we believe there’s always a reason to celebrate—and Bid Day is one of the most meaningful milestones in your daughter’s college journey. Sending a thoughtfully curated gift is the perfect way to show your love and support, even from afar.

Visit our Bid Day Bundles tab to explore packages, find answers to FAQs, and place your order. Let us help you make this moment unforgettable!

SHOP BID DAY GIFTS HERE

A Gift That Made My Bid Day Even More Special

"I was so surprised and touched when I received my Bid Day package from On Row after joining my chapter! My mom had ordered it for me, and what made it even more special was that she was able to include a personalized message. Reading her sweet words while opening the package made me feel so loved and supported. Everything inside—from the adorable sorority gear to the thoughtful extras—made me feel welcomed and celebrated. On Row truly made my Bid Day unforgettable, and I’ll always remember how happy and appreciated I felt in that moment!" Zeta Tau Alpha New Member

All American Collection

Introducing our All American Collection showcasing the most beloved American dogs and the coziest sweatshirts, ideal for all seasons.

shop the collection

Bring Your Chapter’s Vision to Life with On Row Custom Orders!

From Recruitment Tees to Bid Day Trucker Hats—We Do It All!

Whether it’s Executive Board merch or custom chapter designs, On Row is here to bring your vision to life. Reach out today—we can’t wait to create something amazing with you!

get started on your order today

ON ROW Mission

Hey everyone! I’m Elizabeth Keith, the Designer + Founder of On Row! I grew up in Atlanta, GA, graduated from Georgia Southern and worked in Fraternity and Sorority Life for the past 7 years. After transitioning from my career in Higher Education, my passion for working with college students and supporting the impactful work of sororities inspired me to launch On Row.

Work with us for:

  • Pop up Shops for Mom's Day, Family Weekends + Sisterhood Events
  • Merch orders for your Chapter
  • Bid Day Bundles for New Members

Our mission is to empower sororities and their philanthropic efforts by offering quality products that give back. We are committed to making a difference by donating proceeds back to your Sorority's Philanthropy!

Learn more here