Copy of About Us

At ON ROW, we focus on celebrating sisterhood and empowering women through stylish and chic sorority gifts, as well as everyday apparel. Founded by Elizabeth Keith, a sorority alumna with a deep passion for serving others, this business was born from personal interests and the desire to fill a gap in the market. Whether you're a proud sorority member, a mom or close friend seeking the perfect bid day gift (launching 2024), or just in your 20's looking for chic everyday wear, ON ROW is here to serve you.
After joining a sorority in 2014, Elizabeth noticed that finding minimal and cute items that represented the values of our sisterhood wasn't as easy as it should be. Inspired by this realization, she set out on a mission to create a destination where sisters + moms, close friends and others could find handpicked sorority merchandise that truly reflects their individuality and sisterly bond.
We believe that sisterhood extends beyond the confines of sorority chapters. At ON ROW, we foster a sense of community by actively engaging with our customers through social media, events, speaking engagements, and collaborations.
We are thrilled you have chosen us to be part of your sorority experience and are excited to accompany you on your journey of sisterhood. Whether you're looking to express your individuality or find the perfect gift for a sister, daughter, or friend, ON ROW has you covered.
Thank you for being a part of our story.
We can't wait to have the opportunity to get to know you more!
xo, ECK

At ON ROW, we focus on celebrating sisterhood and empowering women through stylish and chic sorority gifts, as well as everyday apparel. Founded by Elizabeth Keith, a sorority alumna with a deep passion for serving others, this business was born from personal interests and the desire to fill a gap in the market. Whether you're a proud sorority member, a mom or close friend seeking the perfect bid day gift (launching 2024), or just in your 20's looking for chic everyday wear, ON ROW is here to serve you.